BrandDeepDive

Micro Influencers

6 articles

Diverse community influencers showcasing products authentically, demonstrating the power of grassroots marketing and brand engagement.
Brand Spotlights

Community Influencers Reshape Brand Marketing

The ShopMy platform allowed Ruggable to scale its influencer program by 20 times, according to Glossy .

Stella Moreno·August 17, 2026
Gen Z consumers trust micro-influencers more than celebrities, highlighting the shift towards authentic connections in digital marketing.
Brand Spotlights

Micro-influencers offer better brand trust than celebrities

Gen Z consumers are 3.

Stella Moreno·May 10, 2026
Split screen comparing macro-influencer's vast but impersonal audience with micro-influencer's engaged, intimate community.
Industry Picks

Macro vs. Micro: Influencer Marketing Trends Show Authenticity Outpacing Reach

Macro-influencers, boasting over 500,000 followers, can command up to $150,000 for a single post, Influenceflow reports.

Nina Kapoor·April 19, 2026
Micro-influencers showcasing niche products to engaged followers, fostering strong brand loyalty within a dedicated community.
Industry Picks

What is micro-influencer marketing and how does it build niche brand loyalty?

A European direct-to-consumer firm generated over €17 million in revenue from nearly 1.

Nina Kapoor·April 17, 2026
Split image showing a large influencer event contrasted with authentic user-generated content creation, highlighting the shift in marketing effectiveness.
Comparisons

Brands Boost Influencer Marketing Budgets Despite Consumer Trust Shifts

During lockdown, fitness-fashion brand HRX created its first brand film entirely from user-generated content, achieving zero production costs.

Stella Moreno·April 17, 2026
Small business owners and micro-influencers collaborating in a modern co-working space, symbolizing affordable and authentic marketing partnerships.
Brand Spotlights

Niche brands find affordable influence with micro-creators in 2026

Nearly 80% of all influencer collaborations are now priced below $300, making sophisticated marketing campaigns accessible to virtually any brand, including niche brands and small businesses.

Stella Moreno·April 11, 2026