Retail Technology

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A futuristic AI assistant interacting with a shopper in a modern retail store, showcasing personalized product recommendations on a holographic display.

AI's Impact on Personalized Shopping Experiences in 2026

During testing, Macy's 'Ask Macy's' AI chatbot, powered by Google Gemini, led users to spend approximately 400% more online, as reported by Quad/Graphics .

Victor Hale·April 14, 2026