BrandDeepDive

Store Brands

4 articles

A vibrant supermarket scene showcasing the widespread availability and consumer preference for private label brands across various product categories in Europe.
Industry Picks

Private label brands are winning consumer trust and market share

In six major European countries, private label products now account for half of all units sold, a historic first in retail.

Nina Kapoor·June 20, 2026
Consumers confidently selecting well-packaged private label products on grocery store shelves, showcasing increased trust and market share.
Industry Picks

Private Label Brands Gain Consumer Trust and Market Share in 2026

In 2025, store brand sales in the U.

Nina Kapoor·June 17, 2026
Shoppers in a European supermarket aisle comparing private label and national brand products, highlighting the growing consumer trust in store brands.
Industry Picks

Private Labels Are Winning Shoppers' Trust Amid Economic Uncertainty

Spain's grocery aisles tell a stark story: 59% of all units sold are now private label products, a trend rapidly expanding across Europe and the U.

Nina Kapoor·June 17, 2026
A grocery store aisle showcasing the dominance of store brand products over national brands, highlighting a shift in consumer preference and sales growth.
Comparisons

Store brand groceries are beating national brands in sales growth.

As of March 2026, nearly a quarter of all U.

Stella Moreno·May 4, 2026