Private Label
7 articles
Private label brands are winning consumer trust and market share
In six major European countries, private label products now account for half of all units sold, a historic first in retail.
Kruidvat Launches Own-Brand Korean Skincare Line Across Benelux
Kruidvat, a Benelux drugstore chain, has launched its own-brand Korean skincare line, manufactured entirely in South Korea, positioning itself as a pioneer in accessible K-beauty.
Private Label Brands Gain Consumer Trust and Market Share in 2026
In 2025, store brand sales in the U.
Private Labels Are Winning Shoppers' Trust Amid Economic Uncertainty
Spain's grocery aisles tell a stark story: 59% of all units sold are now private label products, a trend rapidly expanding across Europe and the U.
Private Label vs. National Brands: The Value Debate
In 2024, private label sales reached a record $271 billion, revealing a considerable shift in consumer purchasing habits.
Store brand groceries are beating national brands in sales growth.
As of March 2026, nearly a quarter of all U.
Dupe Culture's Rise: Affordable Luxury Alternatives Reshape 2026 Markets
70% of high-income US adults, those earning $150,000 or more annually, have already tried a dupe private label product, signaling a seismic shift in consumer loyalty beyond brand prestige.