Retail Strategy
11 articles
What is Brand Loyalty in the Digital Age and Why Does it Matter?
Despite the explosion of e-commerce, a surprising 72% of consumers still prefer to use retail stores as all or part of their primary purchase method, according to Forrester, as cited by Marketsource .
Target's New Beauty Studio Drives Brand Discovery for Shoppers
On September 10th, Target launched a new 'Beauty Studio' destination featuring 90 prestige and emerging brands, many new to its aisles, in over 600 stores and online.
Luxury Retail Partnerships Diversify Offerings, Challenging Market Segments
The Ritz-Carlton New York, NoMad has partnered with Via Carota Craft Cocktails.
Beauty Brands Expand into Wellness, Redefining Retail Strategies
Sexual wellness brand PlusOne just launched its products in roughly 1,300 Ulta Beauty stores.
Experiential retail booms as consumers demand more than just products
The power sofa, a high-consideration purchase, boasts a 35% conversion rate in physical stores.
Private Label vs. National Brands: The Value Debate
In 2024, private label sales reached a record $271 billion, revealing a considerable shift in consumer purchasing habits.
Retailers Install Digital Screens, Navigating Ads vs. Experience
A recent consumer sentiment study reveals 55% of shoppers feel 'overwhelmed' or 'annoyed' by too many in-store digital screens, often shortening their visits.
Curated Beauty Marketplaces Reshape Brand Discovery Amidst Retail Shifts
Ulta Beauty has added over 1,500 of its stores to the Uber Eats marketplace for on-demand or scheduled delivery, expanding immediate access to beauty products across the United States.
Ulta Beauty Adapts Strategy as GLP-1 Trend Drives New Demand
The rise of GLP-1 weight-loss drugs is creating an unexpected new customer base for the beauty industry. Ulta Beauty's CEO confirms the retailer is seeing new demand for products that address side effects like hair loss and skin laxity.
Ulta Beauty Launches Erly Skincare to Capture Minimalist Demand
Dermatologist-founded Erly Skincare will launch in 750 Ulta Beauty stores, marking a significant bet on the minimalist beauty trend and a key test for building brand loyalty with younger consumers.
How Successful Fashion Brand Collaborations Work: A Complete Guide
The art of the fashion brand collaboration has become a cornerstone of the industry, but these blockbuster partnerships are anything but accidental. Here's a step-by-step guide on how they work.